If there’s a throughline to Beth Rusert’s career, it’s communication put to work—clarity that mobilizes people, aligns teams, and moves organizations forward. She started her career in communications and watched the work expand as the marketplace evolved. Over the years, she’s led marketing, sales, HR, community and public relations, and government affairs at both the state and federal levels. The common denominator: helping leaders set a vision, define outcomes, and build the systems to reach them.
Today, Beth serves entrepreneurial companies as a business coach and EOS® Implementer, teaching and facilitating a people-centric operating system that turns big goals into disciplined execution. “I believe in the power of the people. And you don’t have anything if you don’t have that.” That belief is why EOS resonates: it introduces alignment, transparency, and accountability so leadership teams (and then the entire organization) know where they’re going and how they’ll measure success. As Beth notes, the model is simple to understand but challenging to implement because it requires new habits and shared discipline—work she relishes.
Beth describes herself as a “builder,” a word that captures both her mindset and her method. “When I say I’m a builder, I mean I like to come in and help fix things, get teams on track, and create structure for creativity to thrive.” Whether she’s guiding a leadership team through quarterly priorities or coaching managers to adopt clearer metrics, she brings a steady, human-first presence that keeps momentum without losing empathy.
That human lens traces back to her earliest professional choice. Trained as a journalist, Beth pivoted to communications because she wanted her work to amplify what’s constructive. “Bad news sells, and I am more of a good news kind of person.” The result is a career devoted to transformation that’s both practical and hopeful: take the vision seriously, take the numbers seriously, and take people most seriously.
Beyond her client work, Beth invests deeply in community. She serves on her church board and is president of the board for Cancer Companions, a nonprofit filling a critical gap in cancer care by providing faith-based resources for patients and families. At home, life is joyfully full: her husband works at Boeing; their two adult children are building careers in St. Louis and New York. When Beth isn’t coaching leaders, you’ll find her at Table Rock Lake, on a long walk, or returning to creative hobbies that include colored pencil drawing, cross-stitch, and most recently, a new interest in watercolor. She’s a lifelong reader, equally at home with business books and historical fiction. When asked for a recommendation, Beth points to Brené Brown’s work. “Any book or podcast by Brené Brown is worth your time,” she says, noting Dare to Lead as a particular favorite. “I love her focus on vulnerability, transparency, and daring leadership—values I believe in as well. These principles also align closely with the EOS model, which is a big reason I chose it for my business coaching practice.”
If there’s a unifying thread through her career so far, it’s Beth’s conviction that organizations rise or fall on clarity and people. She brings both. Her toolkit is practical. Her posture is optimistic. Her work aims at the same targets, whether with CEOs, cross-functional leaders, or frontline teams: align on what matters, install simple systems, and hold one another, kindly and consistently, accountable.
Connect with her via LinkedIn here.